María José Ferrada

"After years of hard work in a factory outside of Santiago, Chile, Ramón accepts a peculiar job: to look after a Coca-Cola billboard located by the highway. And it doesn't take long for Ramón to make an even more peculiar decision: to make the billboard his new home. Twelve-year-old Miguel is enchanted by his uncle's unusual living arrangement, but the neighborhood is buzzing with gossip, declaring Ramón a madman bringing shame to the community....

Every morning, Ms. Marta goes out to check that the world is how it should be: her friends sitting on a terrace playing cards, the beach where it always is, children playing in the playground.